Unexpected Success: Roadcraft Becomes One of Publisher’s Most Successful Launches

Sure, let me dive right in.

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So, Saber Interactive, right? They’ve been behind these wild simulation games—like Mudrunner and Snowrunner. (Honestly, who names these? Probably the same people stuck in traffic yelling at their GPS.) But here’s the thing, they’ve made, what, three of these now? Each time, somehow better. And the newest one—Roadcraft—let me tell you, it’s like driving a real tractor through mud, only without the smell. Not that I’ve done that, but, you know, imagination!

Last month, when Roadcraft hit the shelves—or screens, because who even buys physical games anymore?—it was like a mini-explosion of awesome. Focus Entertainment, the folks backing this whole thing, are singing its praises. “Most successful launch,” they say. I mean, everyone loves a good underdog story, even in video game land.

And let’s talk about Ed. You know Ed, right? He gets all philosophical about video games—said Roadcraft shows how even the weirdest stuff can make a great game. Something about construction mechanics and narratives. I kinda zoned out, but it sounded impressive. Makes you wonder how they do it. Do they sit around and think, “Let’s make construction fun!”? Probably over a lot of coffee.

Now, what’s super cool is Roadcraft’s doing brilliantly on Steam. Like, numbers that make you go, “Wait, how many zeros is that?” Over 600,000 players, which is a lot of people glued to their screens, pretending to build roads instead of, you know, working or sleeping.

Geoffroy Sardin—big wig CEO guy—couldn’t stop talking about how well Roadcraft is doing. I’d be excited too. Best launch in Focus Entertainment’s history, he says, over and over. Might have to get that tattooed.

Anyway—where was I? Oh right, if you’re curious and want to burn some time—or your wallet—you might want to wishlist Roadcraft on Steam. Or snag it right away if you’re feeling wild.

But hey, if digging in virtual dirt isn’t your thing, there are always other sandbox games out there. Sandbox sounds relaxing—unless you’ve got the cat using it as a litter box.

And before I forget, you can hit us up on Google News for all your gaming fever dreams, or just join a gazillion people on Discord chatting about, well, probably everything but what they planned to.

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Phew, that was a ride.