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So, Ubisoft, right? Those French masterminds behind gaming — they just reported a bit of a hiccup. Net bookings are down by 2.9% for the stretch ending June 30th. Not a huge surprise, I guess. They made €281.6 million, or about $330.8 million, in just the first quarter of the fiscal year. I mean, that’s still a hefty chunk of change, right? But, they’re pinning the slip on a few things. Like Rainbow Six: Siege didn’t really hit the bullseye. Plus, some big partnership deal got shuffled over to the next quarter. Talk about bad timing.
Yet, oddly enough, their old games — the so-called back catalogue — are doing just fine. Raking in €260.4 million, which is roughly $305.9 million. That’s up by 4.4% from last year. So, maybe there’s a silver lining in there somewhere?
And hey, Ubisoft’s shaking things up with something they’re calling Creative Houses. Sounds fancy, right? It’s like they’re splitting into different groups or sections or something. The first one in line? A new branch backed by Tencent, which they announced earlier this year. Sounds like big moves.
Their CEO, Yves Guillemot — and yes, his name is impossible to say right without a little French flair — spilled some beans about this transformation. It’s all about reinventing their operating model, or whatever business-speak they use. Each House is supposed to focus on different gaming experiences, bringing more, uh, accountability and autonomy. Fancy words for being your own boss, I guess? And upping the game’s quality, of course.
This first House, the one they started earlier this year, will be in charge of big-name titles like Assassin’s Creed, Far Cry, and Rainbow Six. They just rolled out the leadership team, which is kind of a big deal if you ask me. All part of a master plan to be more agile and focused while keeping everything steady and moving forward. Sounds like a lot on their plate — hope they’ve got it under control.